Trip Advisor and Liberty Trip Advisor

Trip Advisor and Liberty Trip Advisor by Bewoulf Capital

Trip Advisor is an online travel booking website that operates in the crowded and competitive online travel segment. It operates mainly through tripadvisor.com and its variants.

The market size for travel spending is about $1.3T annually and is growing. Close to 40% or $500B of this spend happens online through services provided by OTA’s like flight, hotel and car bookings.  Key players include Priceline.com, expedia.com and their affiliated websites and meta-search players like kayak.com, trivago.com etc.  The business models for OTA’s are pretty simple a. Attract users on the website b. Offer the...