Rulers For $0.25! Markers For $0.97! Honey, Get The Kids, Lets Go To Staples!

Rulers For $0.25! Markers For $0.97! Honey, Get The Kids, Lets Go To Staples! by Jordan S. Terry, Managing Director Stone Street Advisors LLC

I don’t cover Staples, Inc. (NASDAQ:SPLS), nor do I claim any particular expertise in the office/school supply sector or other tangential businesses in which Staples attempts to operate. However, I can’t help but question the strategic thinking behind their current back-to-school commercials/promotions. Check out this extremely dorky “viral” video promotion to see what I mean.

watch?v=RiNzhewb4ZI

“Rulers for $0.25! Markers for $0.97! Honey, get the kids, we’ve got to get to Staples, Inc. (NASDAQ:SPLS) before we miss out on these amazing savings” …said no one.

Let’s just lay out what’s...