Vemma: College Cheer Followed By Investor Worry by William Keep
Summary
- Vemma, the DSA, Herbalife, and investor concern for potential MLM fraud.
- Clarifying the meaning of "customer." Who knew it would take this long?
- Convoluted policies, procedures and compensation plans, and the "reasonable viewer."
No longer needed to serve up Vemma's Verve energy drink, the ubiquitous red plastic cup can now return to its more common beer pong role on college campuses across the nation. Based on Friday's court decision, it appears that Vemma, a 10-year-old MLM company and member of the Direct Selling Association (DSA), has left college campuses for good. What does Vemma's demise have to do with investors long on Herbalife and other MLM stocks? Perhaps the DSA can provide an answer.
In...
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