Hedge Funds: JOBs Act and Commercials

Now that hedge funds are allowed to market their businesses, many are wondering when the first hedge fund commercial will appear on television.

April Rudin on hedge fund marketing

April Rudin, a financial services marketing strategist and digital media expert, believes that hedge fund marketing is more than a 30-second spot on CNBC.

When talking to fund managers during a recent webinar, she worked hard to fill them in on everything they needed to know.

"What we did was really explain marketing to hedge fund managers, because marketing isn't advertising," Rudin told StreetID.

New strategy for...

Login required to continue reading.

Setup a free account to get access to this article (no credit card required).

View Full Article

Already a member? Log in here