Addressing Banking’s Deadly Digital Intelligence Debt – How Finserv Marketing Needs To Evolve In 2017
The financial services landscape has fundamentally changed. Top banks are under attack from niche players and non-banking companies.
In fact, 49 percent of banking executives say the traditional transaction/ branch based banking model will be dead by 2020, according to The Economist‘s 2016 report, “Retail Banking: In tech we trust.”
Consumers increasingly expect highly contextual, personalized experiences across their connected devices. Banks and other financial service providers who can’t deliver are under threat of extinction.
Most banks are not ready for this new demand. Fewer than 20 percent of bank...
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