by Sara Shores, CFA Global Head of Smart Beta for BlackRock
With factor strategies gaining in popularity, our Global Head of Smart Beta Sara Shores breaks down some common misconceptions and shares what you need to know.
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Factors are broad, persistent drivers of returns that have been proven to add value to portfolios over decades, in accordance to research data from Dartmouth College. Factor strategies like smart beta capitalize on today’s advancements in data and technology to give all investors access to time-tested investment ideas, once only accessible...

