Three Things Every Hedge Fund Must Know Before Marketing To Investors

Are financial institutions -- namely hedge funds -- prepared to market themselves to investors when the JOBS Act rules are issued in the next six to 12 months?

Will Thompson, co-founder and CEO of HedgeComm (a marketing and PR agency that focuses on the alternative investment industry), has found that few hedge funds have a proper business plan -- let alone a marketing plan.

"What hedge fund managers want to do is promote their expertise and at the end of the day raise assets," he told StreetID.

According to Thompson, one...