Dan Ariely: Irrationally Yours Is Published Today!

Irrationally Yours Is Published Today! by Dan Ariely

Dear Friends,

My new book - Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles is out today.  The book is based on my “Ask Ariely” column with some amazing cartoons by William Haefeli.

Here is a sample of what you might learn from the book…..

• What can you do to stay calm when you’re playing the volatile stock market?
• What’s the best way to get someone to stop smoking?
• How can you maximize the return on your investment at an all-you-can-eat buffet?
• Is it possible to put a price on the human soul?
• Can you ever rationally justify spending thousands of dollars on a Rolex?

And here are some extra kind words from a few individuals:

With...