Do we understand our needs? Why is it so hard to make the right decision when it comes to purchases or financial flows? Does the right choice exist? Do basic or self-fulfillment needs drive us? If not behavioral finance theory could help you understand a lot of why you make decisions and whether they are rational.
[klarman]
In a confusing modern financial world, there are a lot of issues to consider before investing money. The needs of investors are obvious but exactly what makes them think that some companies are worth investment, others aren’t? It is what specialists of behavioral finance theory are trying to find out.
