Behavioral Finance: Finance For Normal People

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Behavioral Finance: Finance For Normal People by Meir Statman, PhD, MBA – IMCA We often hear that behavioral finance is nothing more than a collection of stories about investors swayed by cognitive errors and misleading emotions; that it lacks the unified structure of standard finance. Yet today’s standard finance no longer is unified, because wide cracks have opened between its theory and the evidence. In a book I am writing, Finance for Normal People, to be published by Oxford University Press, I present behavioral finance as a unified structure that incorporates parts of standard finance, replaces others, and includes bridges…


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