Matthews Asia: Asia Innovators – Creating Value Via Innovation

Asia Innovators - Creating Value Via Innovation by Michael J. Oh, CFA - Matthews Asia

"The massive buying power of Asian consumers has far-reaching significance, especially for aspiring entrepreneurs focused on ground-breaking new products."

Among the biggest changes to emerge over the past 10 years is the vast consumer market in Asia, which by 2020 is expected to have a middle class of about 1.7 billion—far more than North America and Europe combined. China today has the largest middle class in the world and by 2022, urban household income is still expected to double from 2012 levels. However, it is not just the number of Asia’s middle class consumers that is impressive but their spending power, which is also...