Tesco Struggling In Ireland's Retail 'Fruit And Veg' War

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Kieran Ball
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Discount supermarkets, Aldi and Lidl, have shaken up the Irish market since entering in the late 90s and have rapidly expanded with new stores regularly opening at locations all over the country. It’s good news for Irish shoppers, who hit by recession, are discovering that using the German retailers can mean significant savings when it comes to balancing the household budget. But what does it mean for traditional supermarkets such as Tesco PLC (ADR) (OTCMKTS:TSCDY) (LON:TSCO)? To answer that, you only have to look at Tesco PLC (ADR) (OTCMKTS:TSCDY) (LON:TSCO)’s most recent results. Trading profits fell by a massive 71%…

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Kieran is a journalist and copywriter with a track record in excess of 15 years' in advertising, marketing and journalism. My work has appeared in TV, radio, press, online and almost every other conceivable medium. Kieran is based out of Ireland.