Discount supermarkets, Aldi and Lidl, have shaken up the Irish market since entering in the late 90s and have rapidly expanded with new stores regularly opening at locations all over the country. It’s good news for Irish shoppers, who hit by recession, are discovering that using the German retailers can mean significant savings when it comes to balancing the household budget. But what does it mean for traditional supermarkets such as Tesco PLC (ADR) (OTCMKTS:TSCDY) (LON:TSCO)?
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