In a report published on Friday, Jefferies analyst Brian Pitz reiterated a Buy rating and a $1000 price target on Google Inc (NASDAQ:GOOG). Jefferies Group LLC (NYSE:JEF) stated that their proprietary Product Listing Ad (PLA) checks confirm more advertisers are running more ads than ever, confirming that Google Shopping is a success despite the new fees.
Jefferies: Optimistic ahead of Google’s earnings
They reiterate Buy ahead of earnings as traffic data looks solid, with core desktop search and YouTube looking especially strong for the quarter. Margin is the wild card and will depend on Motorola Mobility Holdings Inc (NYSE:MMI) plus the number of Nexus devices sold through Google Play. With shares trading within a reasonably tight band since ...
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