J.C. Penney Company, Inc. ‘Conservative Stance For Now’: Sterne Agee

With J.C. Penney Company, Inc. (NYSE:JCP)’s management setting the comps/margin bar arguably at high level and with execution risk elevated, Sterne Agee analysts prefer to stay sidelined on the prospects of the retailer.

Charles Grom and team at Sterne Agee in their June 25, 2014 report note the biggest risk facing the retailer is their ability to recover the shopper that it lost during the Ron Johnson 2012 experiment.

J.C. Penney’s improved traffic

After conducting a series of store checks, the Sterne Agee analysts note the J.C. Penney Company, Inc. (NYSE:JCP)’ box has undergone much change...