Yahoo! Inc. (NASDAQ:YHOO) interim CEO Ross Levinsohn is looking to the company's past to secure future prosperity according to a Wall Street Journal report this morning. The CEO, who replaced Scott Thompson in the wake of academic fraud allegations, is concentrating on online display ads to return the firm to its former dominance.
Levinsohn believes that his tenure as CEO of the firm will only be secured if he manages to improve the amount of money it takes in from its core advertising business. Yahoo's piece of the online advertising sector amounts to...
Login required to continue reading.
Setup a free account to get access to this article (no credit card required).
View Full ArticleAlready a member? Log in here
