Time Inc., a one-time magazine juggernaut now transitioning into a “content company,” is in the running to purchase Yahoo! Inc’s core business, a search and digital content distribution platform. Bloomberg, citing an unnamed source, reported that Joe Ripp, chief executive officer of the $1.5 billion conglomerate that owns iconic publications such as People, Sports Illustrated, Time and Fortune, is looking to merge with Yahoo – a move that could put Time Inc.’s digital distribution strategy in focus.
Yahoo spent over $11 billion on acquisitions, now expected to fetch less...
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