Wal Mart Revamps Lay-A-Way In Response To Customer Demands

The customer spoke, and Wal-Mart Stores, Inc. (NYSE:WMT) listened.

The country’s largest retailer is offering its layaway program for the second year on the trot, and what’s more, the company is making it available a full month earlier than last year. The layaway facility allows customers to put goods on hold and pay for them gradually without being subject to the risk of volatile prices.

“Our customer was saying if they had two more paycheck cycles, that really would be helpful for them,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart Stores, Inc. (NYSE:WMT) U.S., in the context...