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The “HENRYs” Are Coming: How Robo-Advisors Can Help Snag The Not-Rich-Yet

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Michelle deBoer-Jones
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History has been full of self-made millionaires—people who started out penniless but became filthy rich after capitalizing on a new idea. The American dream may not be what it once was, but it's not uncommon for people to start with very little and end up wealthy. Wealth managers typically target those who already have piles of cash in need of management, but what about those haven't yet earned their first million? Robo-advisors may be just what wealth managers need to snag those one firm refers to as "high earners not rich yet," or "HENRYs."

Q4 hedge fund letters, conference, scoops etc

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The major players in robo-advisory services

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Michelle deBoer-Jones is editor-in-chief of Hedge Fund Alpha. She also writes comparative analyses of stocks for TipRanks and runs Providence Writing Services. Previously, she was a television news producer for eight years, producing the morning news programs for NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spending a short time at the CBS affiliate in Huntsville.