In a highly publicized application of big data, Target Corporation (NYSE:TGT) was able to track consumer purchasing patterns and preferences through mining customer data, and its analytics in fact successfully predicted that a teenage girl was pregnant – before her family knew.
The Bank of New York Mellon Corporation (NYSE:BK) and State Street Corporation (NYSE:STT) are on a hiring spree – not of MBAs, but engineers. They are the world’s largest custody banks and privy to a treasure trove of financial information relating to customers. “We're a data-intensive business, with $26 trillion of...


