Shark Sightings and Tourism Profitable But Risky Business

With "Shark Week" on cable TV in full swing, generating record ratings, shark tourism draws record interest.

Florida Air Tours owner ears a consistent request for shark sightings

As owner of Florida Air Tours, Mark Grainger hears a consistent request to take tourists to see live sharks.

The problem is, the Florida beaches on the east coast don’t easily accommodate the request. Grainger, who takes tourists in biplane or helicopter rides over the Space Coast, says despite popular myths, shark sightings are rare.  In four years of operating air tours over the area – where he guarantees patrons to see...