The rise of the sharing economy has shaken the traditional economy to its core, with companies of all sizes being affected by the decentralised, localised and low-cost sharing economy.
For investors, it's critical to understand the rise of the sharing economy and how it will impact traditional business. Companies across the board are now facing competition from areas that were never previously considered to be a threat, a trend that’s eroding economic moats and depressing returns on capital. Ultimately, it’s investors who will suffer most from this trend. To help investors analyse how the sharing economy is impacting sectors, changing consumer decisions and how future challenges might reshape the industry, Morgan Stanley has put together a research booklet on the topic.

