The US Supreme Court is expected to allow Pom Wonderful to press charges against The Coca-Cola Company (NYSE:KO) for false advertising under the Lanham Act, in a decision that could open the door to many more lawsuits, reports Natalie Zmuda for Ad Age. Pom Wonderful is suing Coca-Cola for advertising one of its products as ‘pomegranate cranberry’ when it contains 0.3% pomegranate juice and 0.2% cranberry juice, which is in line with Federal Drug Administration guidelines even if it isn’t exactly what people expect when they buy the drink.
Chief Justice Roberts undercuts Coca-Cola’s...
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