Microsoft's Journalist Tracking Leaked, Is Wall Street Next?

When a PR agency representing Microsoft accidentally sent a detailed dossier on a journalist to another journalist, it was greeted mostly with laughs. Gizmodo’s staff writer Sophie Kleeman found the errant Microsoft email sent to her tech publication “both illuminating and entertaining.” But what the email more specifically points out is the logical activity top firms use to track journalists so they know who and how to pitch stories – and what journalists should be avoided. This shouldn't come as a surprise to anyone. The real news might occur when similar tracking and confidential reports are released about Wall Street journalists.