Lululemon Story Highlights Importance Of Knowing Your Base

Does the CEO of a firm have an impact on sales when he sticks his foot in his mouth and offends the company’s trend sensitive, fashion forward customers?  If you are Lululemon Athletica inc. (NASDAQ:LULU), the upscale yoga apparel retailer, there just might be a cause and effect.

Luluemon founder's televised gaffe

The troubles may have reached a boiling point when Lululemon Athletica inc. (NASDAQ:LULU) founder Chip Wilson made a gaffe on national television where he indicated his tight fitting and somewhat translucent apparel was not appropriate for some customers, an apparent slight at plus sized...