LendingClub Corp (LC) Should Buy a Super Bowl Ad, Says BTIG

After raising $86 million in a successful initial public offering, LendingClub, the largest peer-to-peer lender, should spend some money and buy a Super Bowl ad, says a BTIG Research report.

But LendingClub needs to get its act together and quickly, say BTIG report authors Mark Palmer and Giuliano Bologna, because the Super Bowl ads are already 95 percent sold out.

The Super Bowl is an unusual American cultural event that galvanizes a large percentage of the population. Last year the American football championship, broadcast on the Fox television network, drew a record...