Keurig Green Mountain Inc (GMCR) Up 14% On Kraft Deal

Keurig Green Mountain Inc (NASDAQ:GMCR) is up more than 14% in trading today after announcing a licensing, manufacturing, and distribution deal with Kraft Foods Group, Inc. (NASDAQ:KRFT) including Maxwell House and other major brands. While the financial terms of the deal weren’t disclosed, this should strengthen Keurig Green Mountain’s sales by giving customers even more brand name coffees to choose from.

As a closed system, expanding K-Cup brands makes the product more appealing

While Keurig Green Mountain Inc (NASDAQ:GMCR) has commercial product lines, it’s probably best known for its K-Cup Single Cup Brewers that take a specially designed cartridge and consistently produce the same cup of coffee without...