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Janus Preparing To Launch Bill Gross "Bond King" ETF?

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Mark Melin
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Updated on
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Is Bill Gross preparing to mount a high profile challenge to Pimco and other competitors and reclaim his title of “bond king?”

Janus Capital Group Inc (NYSE:JNS) said Monday that it was purchasing what could be Gross’s platform for a comeback. In acquiring VS Holdings, the Darien, CT-based parent of VelocityShares, Bill Gross has potential to build an ETF to compete for retail customers, culling the loyalty of countless financial advisors who he worked with during the bond heyday, the longest downtrend in yields and uptrend in bond prices in history.

Bill Gross gets a platform to open his own ETF

Morningstar, a ratings service that downgraded Bill Gross and his bond fund during his

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.