Insurance Firms Reward Healthy Lifestyles, But The Price Is Privacy

Many insurance providers are integrating a novel approach into their policy structures. The system rewards positive behavior that leads to less health care usage, but it comes at a price. A Bernstein report notes that certain customers are eager to grasp at the rewards but some question giving up their privacy to do so. It all appears to fall in line with the thoughts of behavioral economics expert Richard Thaler, who had recommended an insurance system overall that rewards people for positive behavior.

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Incentivize people to use less health care

University of Chicago professor Richard Thaler notes that when selecting health...