As Microsoft Corp., Alphabet Inc., and — now — Amazon.com Inc. blaze ahead in the race to deploy advanced chatbots like ChatGPT, one rival remains nowhere to be seen. Apple Inc. may be biding its time for the technology to mature, as it often does, yet waiting too long could also put the iPhone maker in a position where it’s hard to catch up.
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AI is not new to the Cupertino-based company. Its Siri voice assistant, using speech recognition and machine learning to understand a request and execute a solution, was released 12 years ago. It also bought music-recognition app Shazam and personalized-magazine creator Texture, both of which were incorporated into Apple’s ecosystem. Chief Executive Officer Tim Cook told investors in February that AI would be a "major focus" for Apple and cited ways the company was already using it for features like crash detection on the Apple Watch and iPhone.
But the large-language model technology that powers OpenAI’s ChatGPT is different to what Apple offers today. We asked both Siri and ChatGPT to provide a recipe for chocolate cupcakes.
Siri’s response was lackluster and pedestrian: “Here’s what I found on the web,” it said, providing three links from a Google search.
ChatGPT was positively enthusiastic: “Certainly! Here's a recipe for delicious chocolate cupcakes.” The detailed reply was complete with ingredients, portions and methods.
Siri’s responses sound so limited by comparison because it is powered by a command and control system, which is programmed to recognize certain queries like, “What time is it?” ChatGPT sounds more humanlike because it’s powered by a large language model, which is trained to generate text based on huge datasets scraped from the web.
Read the full article here by Tim Culpan, Parmy Olson, Advisor Perspectives.
