Groupon Inc (GRPN) Acquires Ideeli To Enhance Fashion Presence

Mani

Published onJanuary 13, 2014

Updated on May 13, 2021

Groupon Inc (NASDAQ:GRPN) announced the acquisition of the leading online flash fashion retailer, Ideeli for $43 million in cash.

Table of Contents

The acquisition would further extend Groupon Inc (NASDAQ:GRPN)’s presence in fashion and apparel.

Groupon in acquisition mode

According to Ingrid Lunden of Techcrunch, today’s announcement underscores Groupon’s current acquisition and push to expand into new product categories.

The acquisition is both a product / customer and technology play, with Groupon continuing to run Ideeli’s business and also using its mobile expertise, possibly to expand into other...

Login required to continue reading.

Setup a free account to get access to this article (no credit card required).

View Full Article

Already a member? Log in here

Mani

Mani is a Senior Financial Consultant. He has worked in Senior Management role in large banking, financial and information technology organizations. He has provided solutions for major banking and securities firms across the globe in the area of retail, corporate and investment banking. He holds MBA (Finance) and Professional Management Accounting Qualifications. His hobbies are tracking global financial developments and watching sports

Groupon Inc (GRPN) Acquires Ideeli To Enhance Fashion Presence

Groupon in acquisition mode

Login required to continue reading.

Get Your Business News