HFA Icon

Google Inc (GOOG) Buys Music Service Songza for a Song

HFA Padded
Mark Melin
Published on
Updated on
Sign up for our E-mail List and Get FREE Access to Exclusive Investment E-books and More!

Google Inc (NASDAQ:GOOG) (NASDAQ:GOOG) has entered the music stream business in purchasing Songza, a company with just 5.5 million active listeners. While terms were not disclosed, various press reports estimated the deal to be worth $15 million.  The small price could result in a big deal with Google's marketing platform supporting the small firm with a strong music recommendation capabilities.

Google Inc (GOOG) Buys Music Service Songza for a Song

Google wants Songza's technical platform

Match maker's note Songza has a technical platform Google wants and with its promotional muscle it can increase its listener...

Login required to continue reading.

Setup a free account to get access to this article (no credit card required).

View Full Article
Already a member? Log in here
HFA Padded

Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.