The smart beta rush continues.
Goldman Sachs has announced today that its asset management arm, Goldman Sachs Asset Management has launched its first exchange-traded fund, the ActiveBeta® US Large Cap Equity ETF -- ActiveBeta® is now a trademark of Goldman Sachs.
ActiveBeta® is the latest product to emerge in the development of smart beta products, which try to beat the market cheaply by using more sophisticated indices. These indices can be weighted to many different factors such as demographic trends and fundamentals. Different stock selection and weighting to the underlying index are smart beta hallmarks.

First of many
Goldman's new ActiveBeta® smart beta ETF will be the first in a series of...

