Dan Loeb has taken his media campaign to shake up Sothebys (NYSE:BID) staid board of directors to a new level, launching a web site solely devoted to his aggressive activist communication tactics.
Launching dedicated web site targeting board not done every day
While launching a web site entirely devoted to one takeover target is not unique – activist fund manager Bill Ackman did it with Herbalife, Trian Fund Management’s Nelson Peltz built a site in his fight with PepsiCo and Loeb also did it with Yahoo – the activity is rare and signals the level of seriousness to which...
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