CNBC Shoots The Messenger As Ratings Continue To Tumble

CNBC ratings continue to plummet while the cable “bundle” crumbles, indicating that it could be a bear market for the “World’s number one business news network” in 2015.

But it is the loss of the bundle, a virtual monopoly that controls what news cable viewers see, that might hurt CNBC the most.

Bundle's relation with CNBC ratings

The bundle is a requirement by cable companies to force feed their audience content such as CNBC’s business news. In most basic cable packages, CNBC is the only choice, whereas other business networks, such as Bloomberg or Fox Business Network, are generally part of a premium package. As the “bundle” of these curated news choices...