Starbucks Corporation (NASDAQ:SBUX) wants to provide a lucky someone a caffeine buzz for life in hopes of reversing sagging brick and mortar retail sales during the holiday season.
Howard Schultz on giving Starbucks for life
After being approached by celebrities and CEOs about the idea of being able to give the gift of Starbucks for life, Howard Schultz, chief executive officer of the Seattle-based peddler of addictive alertness altering substances, thought long and hard about the ability to give Starbucks for life.
"We know intrinsically that this will have broad-based excitement and will drive incremental traffic into our stores. That's what...
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