Black Friday Physical Store Sales Turn Out Better Than Expected

Black Friday always creates a buzz in the retail sector, but this year, the event is attracting, even more, attention from Wall Street who are looking to gauge the events impact on physical store sales.

According to figures from Adobe Analytics, customers spent a record-high $5 billion on Black Friday alone, compared to $3.34 billion last year and according to marketing firm Criteo, around 40% of sales were made on mobile devices. At the time of writing, a 16.5% increase in sales for Cyber Monday is expected by Adobe.

However, despite the rise in online shopping, it seems that the slowdown in physical store sales hasn’t been as severe as expected. ShopperTrak said that preliminary data indicate a 1.6% decline in...