Baron Takes Stake in Manchester United Before Nike Deal

Mark Melin

Published onMarch 12, 2014

Updated on May 13, 2021

It was announced today that Baron Capital Management has purchased nearly 25% of the available shares in Manchester United PLC (NYSE:MANU) from the Glazer family.

Baron, a New York-based fund with nearly $16 billion under management, invested in one of sports most popular and enduring brands.

On its website, Baron said: “Manchester United plc is an English Premier League professional sports team that generates revenue from broadcasting, sponsorship, and licensing. Shares of Manchester United dropped in Q4 due to a delay in the signing of a new global merchandise deal with Nike Inc (NYSE:NKE) and the team’s poor performance...

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Mark Melin

Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.

Baron Takes Stake in Manchester United Before Nike Deal

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