Bain Capital Invests In Sundial Brands

Bain Capital is shopping in the personal care aisle.

The Wall Street Journal reported Wednesday that the Boston-based private equity firm has taken a minority stake in Sundial Brands LLC, a maker of skin care and health care products.

The terms of the transaction were not disclosed, but WSJ said a person familiar with the matter indicated it values Sundial at $700 million. The company’s annual revenue is about $200 million.

Launched in 1992 and headquartered in Amityville, New York, Sundial was founded by Liberia-born Richelieu Dennis. Its products are predominantly sold and marketed to African Americans, and its most well-known brands include SheaMoisture and Nubian Heritage.

The company employs...