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Autodesk CEO Comments Before Activist Victory A Lesson On How Not To Handle Activists

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Mark Melin
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Note: This article was corrected to reflect the fact Bass spoke out before the activists were granted board seats. — MM

 

Autodesk CEO Carl Bass might need a lesson in the politics of how to handle activist investors. Before his arm was recently twisted after a fight with activists, he had lashed out at the activists, making this perhaps a classic case of how not to handle an activist assault. After the activists were granted board seats Bass has not publicly lashed out at them.

Autodesk

After appointing activists to the board, Autodesk CEO rants against activists

Before the CEO of the San Rafael, CA design software company announced that...

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.