Apple Stores Have A Stinky Brand Problem

Apple Computer is known for a sleek, clean and attractive brand reputation – and its stores are a key extension of that brand.  It’s unclear how that hip brand reputation is going to be impacted by odor.

According to a report in The Street the Apple Inc. (NASDAQ:AAPL) store in trendy Santa Monica smells, particularly in the morning and at the entrance.

Smell travels across US

The “stink,” which was confirmed by store employees, is not just a problem at Apple Inc. (NASDAQ:AAPL)'s flagship store in the California coastal city, but across the...