Things that impact investors’ decision on whether or not to buy/sell a security: the company’s fundamentals, its intrinsic value, the margin of safety, possible disruptive factors, competitive advantage and what color the stock ticker is, yes the color red or green impacts decisions says a new study.
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It may seem like a wild accusation, but according to a new research paper titled, The “Effects of Color on Investment Behavior” the color of a stock ticker really does influence investors’ opinion on the equity in question. The use of red and green to denote whether or not a stock...
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