Buffett Explains Why Coke’s Pricing Power Lead Him To Buy The Stock

Rupert Hargreaves

Published onOctober 9, 2019

Updated on May 14, 2021

Warren Buffett's decision to invest $1 billion in Coca-Cola 1998 has to be one of his most significant investments of all time.

Table of Contents

Considering the size of the investment (he bought 6.2% of the company), you could be forgiven for thinking that Buffett had spent days and weeks analyzing the business. Reviewing its prospects from every angle and working out exactly how much it could be worth in different scenarios.

If you’re looking for value stocks, and exclusive access to value-focused hedge fund managers, check out ValueWalk’s exclusive value newsletter, Hidden Value Stocks.

However, according to a lecture he gave to students of the Notre Dame University in spring 1991, his decision to invest was based...

Login required to continue reading.

Setup a free account to get access to this article (no credit card required).

View Full Article

Already a member? Log in here

Rupert Hargreaves

Sign up now and get our in-depth FREE e-books on famous investors like Klarman, Dalio, Schloss, Munger Rupert is a committed value investor and regularly writes and invests following the principles set out by Benjamin Graham. He is the editor and co-owner of Hidden Value Stocks, a quarterly investment newsletter aimed at institutional investors. Rupert owns shares in Berkshire Hathaway. Rupert holds qualifications from the Chartered Institute For Securities & Investment and the CFA Society of the UK. Rupert covers everything value investing for Hedge Fund Alpha

Buffett Explains Why Coke’s Pricing Power Lead Him To Buy The Stock

Login required to continue reading.

Get Your Business News