Why Is Facebook So Addictive?

Want to understand why Facebook Inc (NASDAQ:FB) is so successful? The root of its success might be found in the pain people get from boredom.

In the book “Hooked: How to Build Habit-Forming Products,” author and entrepreneur Nir Eyal, a Stanford Graduate Schoold of Business lecturer, notes that when people get momentarily board, finding their work life overly monotonous, taking a little break during the day to see how family and friends are doing stimulates their mind.

Fight boredom with Facebook

Boredom, it turns out, is a painful emotion. When someone can break their pain by visiting Facebook, as 864 million people per day do,...