Some Neuroeconomics Tips for Improving Investment Decision Making by Hadley Chu, CFA Institute
Neuroeconomics — using neuroscience to study economic and social decision making — may often be associated with gambling, poker, and slot machines, but is increasingly being applied to more fundamental economic questions. .....
Scott Huettel, professor of neuroeconomics at Duke University, notes that neuroeconomics adds another page to the story of behavioral finance and its cousin behavioral economics.
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