Investors Suspicious Of Indian Mutual Funds

Thanks to low level of financial literacy, Indian investors view options like mutual funds with suspicion and caution, notes a recent Nielson survey.

In a report titled “Building The Mutual Fund Market In India: The Need For Financial Literacy”, author Anand Parameswaran points out that Indian consumers don’t perceive mutual funds as high-performance investments.

Indian mutual funds - Not the first choice

Parameswaran points out that with only 9% of urban Indian households investing in mutual funds, presently they are not the first choice for investors. Despite having a dazzling buffet of financial options, the Indian consumer prefers to stick to the tried and tested. This can be evidenced from the following chart: