Ivey Professor Niraj Dawar, author of TILT: Shifting Your Strategy from Products to Customers, discusses how Chinese companies can shift from commoditized manufacturers to global brands.
The Chinese Tilt - Ivey Idea Forum

Ivey Professor Niraj Dawar, author of TILT: Shifting Your Strategy from Products to Customers, discusses how Chinese companies can shift from commoditized manufacturers to global brands.

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