Richard Thaler is considered to be one of the founding fathers of behavioral science and behavioral science.
Currently a professor of behavioral science and economics at the University of Chicago Booth School of Business, Thaler has published seven books and numerous articles, op-eds, and other publications on the topic of behavioral science over the years. In addition, Thaler is the director of the Center for Decision Research and is the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research.
Thaler recently released a new book entitled, "Misbehaving," which gives a detailed history of how the field of behavioral finance originated and discusses some of the more common investment mistakes arising from behavioral biases.
It was these biases that Thaler sought...
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