David Winters Learns Lessons From Coke Battle

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Mark Melin
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When The Coca-Cola Company (NYSE:KO) announced they were re-considering their executive compensation package, David Winters, an activist investor who fought the plan both publicly and behind the scenes, quietly experienced satisfaction, but publicly said his work was not done.

David Winters Learns Lessons From Coke Battle

David Winters notes smaller companies’ consistent activism can make a difference

Given time reflect, David Winters absorbs lessons learns and thinks his story illustrates that consistent activism from even smaller organizations can make a difference. “You don’t have to...

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.