Good Beer Commercials

HFA Padded
Rupert Hargreaves
Published on
Updated on

At the end of July, P&G, one of the largest consumer goods companies, revealed that it had cut $100 million from its digital advertising budget with no noticeable impact on sales. When the spending cut was revealed on the second quarter earnings call, management declared “we didn’t see a reduction in the growth rate,” as the spending cut was largely in places where “we were serving bots as opposed to human beings or where the placement of ads was not facilitating the equity of our brands.” P&G’s experiment has been widely reported sparking fears in the advertising industry that lucrative market budgets…

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HFA Padded

Sign up now and get our in-depth FREE e-books on famous investors like Klarman, Dalio, Schloss, Munger Rupert is a committed value investor and regularly writes and invests following the principles set out by Benjamin Graham. He is the editor and co-owner of Hidden Value Stocks, a quarterly investment newsletter aimed at institutional investors. Rupert owns shares in Berkshire Hathaway. Rupert holds qualifications from the Chartered Institute For Securities & Investment and the CFA Society of the UK. Rupert covers everything value investing for ValueWalk