The visibility of a company’s chief executive is the media may be determined by a press release mention – at least in part.
Recent research delves into what determines CEO media coverage and examines whether it is naturally bestowed because of operating performance or can instead be influenced by firms. The findings: CEO promotion is associated with a more than three-fold increase in the likelihood of media coverage of a CEO.
In a paper titled CEO Visibility: Are Media Stars Born or Made?, Stanford University investigators Elizabeth Blankespoor and Ed deHaan outline the entirety of their findings.
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